While often considered a cheaper traffic channel, Tier 2 traffic – specifically popunders and push notifications – presents a unique opportunity for advertisers. These pop-up ads appear behind a user’s main browser screen, and push notifications interrupt the browsing session with promotions. Gra… Read More

Banner ads persevere to be a staple of the online advertising landscape. These square graphic advertisements appear on webpages, presenting a brief visual message to engage users. Traditionally, banner ads employed static images, but today they utilize dynamic elements like animations, video, and… Read More